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We're Hiring!



We are looking for a strategic and empathetic leader who is inspired and motivated to give women choice in their birthing process and to support them in their birth journey from pregnancy to birth to post-partum. We are looking for someone who is excited to be a part of a non-profit start-up and who believes in holistic maternity care as a way to improve health outcomes for women in the United States.


This role will work in close partnership with the Board of Directors and the staff team to develop and own the overall execution of our growth plan so our impact is understood and measured in order to ensure that our organization is both sustainable and scalable. This is an ideal role for an organized go-getter, a builder, and self-starter with a solid background in organizational leadership and development. You should have a strong desire to build upon a 3-year foundation of work to move The Victoria Project (TVP) into its next chapter and iteration where we continue to honor women and their power to make informed decisions about their bodies and well-being.



Reporting to the Board of Directors, the Executive Director (ED) will have overall strategic and operational responsibility for TVP’s staff, programs, sustainability and growth, and execution of its mission. They will have knowledge of the holistic maternity care space, including its possibilities and limitations so that TVP can continue contributing to the field in valuable and meaningful ways. 


Leadership, Strategy, & Management

  • Ensure ongoing local programmatic excellence, rigorous program evaluation, and consistent quality of finance and administration, fundraising, communications, and systems; recommend timelines and resources needed to achieve the strategic goals.

  • Actively engage and energize TVP participants, staff, board members, alumni, partnering organizations, practitioners, and funders.

  • Develop, maintain, and support a strong Board of Directors; serve as ex-officio of each committee; seek and build board involvement with strategic direction for both ongoing local operations as well as for possible statewide and national expansion efforts. 

  • Hire, lead, coach, develop, and retain a high-performance senior management team.

  • Ensure effective systems to track scaling progress, and regularly evaluate program components, so as to measure successes that can be effectively communicated to the board, funders, and other stakeholders.


Fundraising & Donor Relations

  • Expand local revenue-generating and fundraising activities to support existing program operations and possible regional expansion while simultaneously maintaining a balanced budget.

  • Use external presence and relationships to garner new opportunities.

Partnership Development

  • Develop the strategic business planning process for program expansion into new markets.

  • Begin to build partnerships in new markets, establishing relationships with funders, birth centers, and practitioners.

  • Be an external local, regional, and national presence that publishes and communicates program results with an emphasis on the successes of the local program as a model to address maternal health and birth outcomes in Southern California and beyond.

Marketing & Communications 

  • Plan, develop, and implement all of the organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.

  • Identify opportunities for online traffic growth, set organizational objectives, and organize promotional and fundraising activities.

  • Deepen and refine all aspects of communications—from web presence to external relations with the goal of creating a stronger brand.


The ED will be firmly committed to TVP’s mission and be closely aligned with its values. All candidates should have proven leadership, coaching, and relationship management experience. Specific requirements include:


  • At least 10 years of senior management experience; track record of effectively leading an outcomes-based organization and staff; ability to point to specific examples of having developed and operationalized strategies that have taken an organization to the next stage of growth

  • Knowledge and understanding of the maternal healthcare system or midwifery-led care 

  • Unwavering commitment to quality programs and data-driven program evaluation

  • Excellence in organizational management with the ability to coach staff, manage, and develop high-performance teams, set and achieve strategic objectives, and manage a budget

  • Past success working with a Board of Directors with the ability to cultivate existing board member relationships

  • Strong marketing, public relations, and fundraising experience with the ability to engage a wide range of stakeholders and cultures

  • Strong written and verbal communication skills; a persuasive and passionate communicator with excellent interpersonal and multidisciplinary project skills

  • Action-oriented, entrepreneurial, adaptable, and innovative approach to business planning

  • Ability to work effectively in collaboration with diverse groups of people

  • Passion, idealism, integrity, positive attitude, mission-driven, and self-directed



The Victoria Project (TVP) was launched in September 2020 by three co-founders Janelle Green, Deja Rabb, and Haize Hawke.  Collectively, the co-founders bring decades of clinical, professional, and personal experience to this work.  The three women founded TVP in an effort to make holistic maternity care, specifically access to homebirth, a true choice for women in California.  In 2021 during the Covid-19 pandemic, interest and demand for specialized, holistic maternity care outside of the hospital system increased exponentially. This demand continues to grow, and we are inspired and motivated to meet it.


Since our inception, we are proud to have provided over $3M in grant funding and support to over 400 mothers to access holistic maternity care services from pregnancy to birth to post-partum in Los Angeles, Santa Barbara, and Ventura, California counties.  


Our mission is to make holistic maternity care, specifically out-of-hospital births, a truly viable option for women from all backgrounds in the U.S.  We exist because unfortunately, holistic maternity care has not been accessible for so many women, and we are motivated and deeply committed to changing this. Everything we do is rooted in the values of trust, abundance, and connection.

We have reached a critical inflection point in the evolution of our organization, and we are excited to bring on an experienced, innovative, and compassionate leader who will move TVP purposefully and mindfully into our next chapter of growth in a strategic and sustainable manner. We are eager to have this new hire of an Executive Director build upon our successes thus far and support a dedicated women-led team to execute on and implement various key initiatives that will allow us to serve many more mothers in collaboration with our wonderful network of practitioners. 



We know that in order for our holistic maternity care services and programming to be truly transformative for the women we serve from all backgrounds they must be both accessible and inclusive. For that reason, we are unwavering in our commitment to building and supporting a team of staff, practitioners, board members, and community partners that reflect, respect, and understand the backgrounds, identities, and experiences of the mothers and communities that we serve.



  • Location: TVP is a fully remote culture with staff working from various home locations. This position is a US remote role with travel required for team retreats and meetings with key stakeholders primarily in Southern California. 

  • Start Date: We are assessing applications as they arrive; ideal start date is July 6, 2023.

  • Compensation: $110,000 - $150,000

  • Benefits: Full health benefits, unlimited PTO, 401k Retirement Plan. We are proud to provide a total rewards package that puts the person first. You can learn more about our benefits package during the interview process. 

  • Application process: Submit your resume and answer some short questions online. No need to include a cover letter, we want to hear from you directly! 


We spend time getting to know our applicants and ensuring that they have the opportunity to get to know our team. We believe it’s important for applicants to connect with a range of team members and stakeholders so that they can get a well-rounded sense of who we are and how we work. Once applications are received our applicant review process includes the following steps: 

  • Initial Video Screen

  • Video Interview (Hiring Manager and 2 Additional Stakeholders

  • Skills Exercise (Completed On Your Own Time)

  • Finalist Interview with Additional Stakeholders

  • Reference Checks


The Victoria Project is an equal-opportunity employer. We believe our team should both reflect and understand the diversity of backgrounds, identities, and experiences of the women, practitioners, and communities that we serve. We know that a diverse team, informed by different cultures and perspectives, makes us stronger. Applicants who contribute to this diversity are strongly encouraged to apply.

We'd love to get to know you! 


Executive Director Job Description

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